Welcome to the

Growing Region



The Beginnings

Hop Growing in the Elbe-Saale Triangle

Hops have been grown as a crop plant for over 1000 years in the Elbe-Saale triangle. To date, the oldest document proving this is a delivery note for 86 bushels of hops to the Kloster Gerbstädt monastery in the time of Louis II (804 to 876). In many parts of Central Germany, brewers' products were the main component of the citizens' staple diet and the major source of income for rulers and towns (beer tithe). As a clean beverage, beer had great standing in society. Hop growing remained widespread in Central Germany despite wars, bad harvests and other setbacks. As of the 13th century, public house and beer ordinances regulated the dispensing of beer and the recipes for brewing. Here, hops were an essential ingredient. The „Weißenseer Reinheitsgebot“(Statuta Thaberna) of 1434 decrees: „Beer shall not contain resin or anything else harmful. Nothing other than hops, malt and water shall be used.“ Today, the Elbe-Saale region covers about 1,550 hectares and is the second largest and northernmost hop growing region in Germany. The hop acreage is cultivated by 28 hop farms widely spread in the three German Länder of Saxony-Anhalt, Saxony and Thuringia.

Elbe-Saale Hops as of 1950

Starting Over

The Hop Growing working group of the Institute for Crop Farming of the Friedrich Schiller University Jena was instrumental for the development of hop growing in the GDR. Hop growing, primarily bitter varieties, was state supported in the GDR as of 1954. The technical college in Naumburg trained hop masters. In 1956, hops were already being grown by 130 farms on 700 ha. The aim of the GDR economic policy was to be self-sufficient in hops. In 1965, with 2130 ha, the targeted final acreage was almost achieved. Ultimately, in the GDR there were 64 units of the agriculture production cooperative program growing hops on an acreage of 2286 ha.

After Reunification

What happened after 1989?

After the reunification about half of the farmers continued to grow hops. On August 2, 1990, all the hop farms in Saxony, Saxony-Anhalt and Thuringia joined together in the Hop Processing Cooperative Elbe-Saale. In 2000 came the amalgamation of this cooperative with the HVG Hallertau e.G. and one year later the Hop Growers Association Elbe-Saale was founded to represent the specific interests of the Elbe-Saale hop growers. The members include all the hop farmers of the region and other interested persons. Today, the association is the link between hop growers and marketing organizations as well as the ministries of the three German federal states. An important factor is the representation of the Elbe-Saale hop growers' interests in the German Hop Growers Association and the German Hop Industry Association.

Strong through Cooperation

Cooperation of the States

The close cooperation between the ministries and subsequent institutes of the three German federal states of Saxony-Anhalt, Saxony and Thuringia enables excellent professional support of the hop growers. The Thuringian State Institute for Agriculture, Infrastructure and Rural Areas (TLLLR) in Jena plays a leading role in applied research, public relations, representation in professional bodies, neutral quality assurance and further development in all matters hops. The TLL works in very close cooperation with the Institute for Crop Science and Plant Breeding of the Bavarian State Research Center for Agriculture in Wolnzach. This includes the Hop Research Center in Hüll, the largest of its kind worldwide.

Elbe-Saale Hops with Quality Seal

Protected Product

Since April 2014, the hops produced in Saxony-Anhalt, Saxony and Thuringia are classified an EU protected product under the name of „Elbe-Saale Hops“ and may be advertised with the quality seal „PDO - Protected Designation of Origin“. There is an agreement regarding this between the farmers and the Elbe-Saale Hop Growers Association. Cooperation with the Saxon Brewers Association and the Private Breweries of Central Germany is very close. Visits to local breweries and talks to brewers help to implement the brand of Elbe-Saale Hops in the region. Elbe-Saale Hops are presented to brewmasters and made available for trial brews. In the meantime all central German breweries are using hops from the Elbe-Saale growing region.

Elbe-Saale Hops Today

Area Statistics

yearcultivation areaharvest
20151274 ha47,120 cwt
20161382 ha56,898 cwt
20171426 ha58,773 cwt
20181505 ha49,224 cwt

Year of hops

Spring Tasks

Hops are a permanent crop. The rootstocks of healthy hops remain in the ground for many years and are generally replaced only when other varieties are introduced. In spring, combination equipment is used to plough away the soil and cut right back to healthy plant tissue in a single operation with a view to rejuvenating the rootstock and controlling the shoots. From a tractor-drawn tower workers string the approx. 1 mm wire to the row wires and then two to three wires per rootstock are pushed into the ground in a V shape. In April, it takes arduous manual work to train two to three vine shoots clockwise round each wire. As of May the soil is ploughed up to hilled rows to facilitate the formation of summer roots.

Growth Phase

As of mid-May hops grow a whole meter per week reaching the trellis height of 7 to 8 meters by the end of June. With fast growing plants the soil is cultivated flat to prevent the rootstock from spreading. To minimize the intensity of infestation with diseases and pests the leaves close to the ground and side shoots are removed (the so-called hop stripping and suckering). Hops are dioecious and blossom in July; the loose panicles of the male flowers are not desired on growing surfaces. It is only the unfertilized female cones that mature on the long side shoots as of the end of August. Catch crops sown in June or autumn until the end of September can diminish the risk of erosion between the rows.

Plant Protection

The TLLLR makes recommendations regarding hop growing to support an efficient and environmentally friendly hop production to ensure the competitiveness of the Elbe-Saale hops. In the case of nitrogen (N) and phosphate (P), the fertilizer requirement is determined each year before distribution. The hop gardens are fertilized in compliance with the fertilizer ordinance. Plant protection applied under the motto of „as little as possible, as much as necessary“ can only be achieved with loss-reducing technology. The number of nozzles, water volume, spray pressure and travelling speed vary depending on the indication, plant height and foliage. With hops as a vertical crop the aim of the application technology is to distribute the plant protection products evenly on all parts of the plant and as far as possible without loss.


In 2009, with the aim of stabilizing yields, irrigation was extended to over 75% of the acreage thanks to funding from the Hop Processing Cooperative. The irrigation is mainly via drip hoses laid underground at a depth of 40 cm next to the rows. On a small part of the acreage the drip hoses are laid on the rows with the disadvantage that they have to be rolled out each spring and rolled in again before the harvest. Some farms inject nutrients via the drip hose system (fertigation).

Cone Harvest

The harvest is from the beginning to the end of September depending on the optimum harvesting time of each variety. Loader wagons bring the hop bines to the picking machine stationed in the picking shed. Belt dryers are typical for the Elbe-Saale growing region. The hops are harvested with a water content of 78 - 84 % and are dried to a water content of 8 - 10 % to achieve storage stability. Here, the conveyor belt full of hops runs continuously from top to bottom through three levels. The moist air is drawn off by exhaust fans. These are controlled by temperature and humidity measuring sensors on the upper belt. Subsequent conditioning makes up for the different water content of the sprigs and bracts.

Broad Spectrum of Varieties

Our Diversity

In the Elbe-Saale hop growing region, quality and diversity are of great importance. Breweries can procure all sorts of hop varieties here to create unique and tasty beers.
The main focus is on the growing of bitter varieties. However, there is an increasing interest in aroma hops and flavor hops. The annual harvest is over 40 cwt hops/ha. The bitter substances and aroma substances (essential oils) of the hop varieties cultivated in the Elbe-Saale growing region have a major influence on the specific value of the hops for brewing.

Hallertauer Magnum

Bitter and High Alpha Varieties

Bittering hop with very, very high bittering value and good bittering quality

Acreage> 600 ha
Yield20 dt/ha
Oil content2,4 ml/100g
Alpha acids13,9 %
Maturity periodLate


Bitter and High Alpha Varieties

Bittering hop with very, very high bittering value

Acreage50-100 ha
Yield22 dt/ha
Oil content3,2 ml/100g
Alpha acids18,6 %
Maturity periodLate


Bitter and High Alpha Varieties

Bittering hop with high bittering value

Acreage< 50 ha
Yield22 dt/ha
Oil content1,7 ml/100g
Alpha acids11,3 %
Maturity periodVery late


Bitter and High Alpha Varieties

High alpha variety with very high bittering value and good bittering quality

Acreage< 50 ha
Yield20 dt/ha
Oil content2,0 ml/100g
Alpha acids15,9 %
Maturity periodLate


Bitter and High Alpha Varieties

High alpha variety with very, very high bittering value and good bittering quality

Acreage100-200 ha
Yield27 dt/ha
Oil content1,7 ml/100g
Alpha acids16,7 %
Maturity periodVery late

Northern Brewer

Aroma hop with light bitter flavour

Successful bittering hop with good bittering quality

Acreage100-200 ha
Yield16 dt/ha
Oil content1,5 ml/100g
Alpha acids9,2 %
Maturity periodMedium early


Aroma Varieties

Fine breeding variety with improved bittering value

Acreage> 200 ha
Yield18,5 dt/ha
Oil content1,3 ml/100g
Alpha acids7,4 %
Maturity periodMedium late


Aroma Varieties

Traditional very fine landrace variety

Acreage100-200 ha
Yield12 dt/ha
Oil content0,55 ml/100g
Alpha acids3,2 %
Maturity periodEarly

Hallertauer Tradition

Aroma Varieties

Very fine breeding variety of the Hallertauer type

Acreage< 50 ha
Yield19,5 dt/ha
Oil content0,7 ml/100g
Alpha acids6,2 %
Maturity periodMedium early

Spalter Select

Aroma Varieties

Very fine breeding variety of the Spalter type

Acreage< 50 ha
Yield20 dt/ha
Oil content0,7 ml/100g
Alpha acids5,1 %
Maturity periodMedium late

Mandarina Bavaria

Flavor Varieties

Special flavor variety

Acreage< 50 ha
Yield21 dt/ha
Oil content1,2 ml/100g
Alpha acids7,9 %
Maturity periodVery late

Hallertau Blanc

Flavor Varieties

Special flavor variety

Acreage< 50 ha
Yield23 dt/ha
Oil content1,1 ml/100g
Alpha acids8,5 %
Maturity periodLate

Huell Melon

Flavor Varieties

Special flavor variety

Acreage< 50 ha
Yield19 dt/ha
Oil content1,1 ml/100g
Alpha acids5,8 %
Maturity periodLate


Flavor Varieties

Special flavor variety

Acreage< 50 ha
Yield21 dt/ha
Oil content1,3 ml/100g
Alpha acids3,3 %
Maturity periodLate


Flavor Varieties

US flavor variety

Acreage< 50 ha
Yield21 dt/ha
Oil content1 ml/100g
Alpha acids6 %
Maturity periodLate


Flavor Varieties

US flavor variety

Acreage< 50 ha
Oil content
Alpha acids
Maturity period

ABK Agrarbetriebsgesellschaft Kriepitz mbH


The area surrounding the beautiful little pottery town of Elstra has fertile land on the one hand, bordering the Bautz'ner Basin, and on the other, the area at the foot of the 448m Hochstein and the Schwarzenberg mountains is of a much rockier nature. Alongside the near 500 dairy cows, 1,400 hectares of arable farming and a 526 kW biogas plant, the region is a traditional hop growing area thanks to the good soil. The hop varieties Hallertauer Magnum, Saazer, Nordbrauer, Nugget and Polaris are currently being grown on a total area of 50 hectares.

OwnerPhilipp Käppeler
Year established1992
Acreage1,400 ha, of which 50 ha hops
ProductsWheat, barley, rape, corn, hops and milk
Hop varieties grownMagnum, Nordbrauer, Saazer, Polaris, Nugget

To the farmRelated website

APH Scharfenberg

Year established1991
Acreage600 ha
ProductsRape, wheat, corn, hops, grapevines
Hop varieties grownSaazer, Nordbrauer, Magnum, Callista

Agrar GmbH Großenehrich


The Agrar GmbH is an arable farm on the edge of the Thuringian Basin. The special crop hops has been grown in Großenehrich since 1955. Today, bitter hops and aroma varieties are grown in equal quantities on a total acreage of 48 ha. To stabilize yields and compensate rain deficits the complete plantation has been equipped with drip hose irrigation. A picking machine from Wolf of Geisenfeld is used for harvesting. In 2017, we were honored to welcome Birgit Keller, the Thuringian Minister of Agriculture, to the official start of harvesting in the Elbe-Saale region.

OwnerGerald Becker
Year established1992
Acreage1,050 ha arable farmland, of which 48 ha hops
ProductsWinter wheat, rape, summer barley, winter barley, sugar beet, hops, oats, alfalfa
Hop varieties grownHallertauer Magnum, Herkules, Perle, Saazer, Mandarina Bavaria, Callista, Amarill

Agrargenossenschaft Baalberge eG


The AG Baalberge eG is a medium-sized company whose activities include crop farming, trading, services, renewable energy (photovoltaic, wind and biogas), letting and leasing. Within the group of companies we operate a milk production plant at the Poley site. Our acreage is worked using conventional cultivation methods. As a training company we give young people the chance of successfully starting a professional life. Our training program includes the professions of farming and animal husbandry as well as retail selling and cooking.

OwnerE. Mädchen
Year established1991
Acreage28 ha
ProductsWinter wheat, winter barley, winter rape, sugar beet, potatoes, onions, sunflowers, oats, hops, carrots, fennel, spelt, durum
Hop varieties grownHallertauer Magnum, Herkules, Perle, Saazer, Amarillo

Agrargenossenschaft Heringen eG


The Agrargenossenschaft Heringen eG was founded 27.12.1990 and is the legal successor to the LPG Pflanzenproduktion Heringen (agricultural production cooperative). The territory extends over the communities of Auleben, Hamma, Heringen and Uthleben. The cultivated acreage lies in the peripheral region of the Goldene Aue, to the right of the Helme (river meadow sites) through to the Windleite (transitional sites). The farm lies at an average altitude of 220 m ranging from 153 m to 326 m above sea level. The average soil quality is 62 and the grassland soil quality is 52. We grow hops on two sites totaling 46.59 ha (hop acreage with anchors).

Year established1991
Acreage2222,88 ha (46,59 ha Hopfen)
ProductsHops, apples, sweet cherries, sour cherries, cereals, rape, sugar beet, potatoes, fodder, animal production
Hop varieties grownHallertauer Magnum, Northern Brewer, Perle, Polaris, Saazer, Nugget

Agrarproduktion Großromstedt GmbH & Co.KG


The hop garden with an acreage of 28 ha is located northwest of Stobra district of the Saaleplatte community on the K 104 local road to Apolda. It was established in 1976 by the LPG Pflanzenproduktion Apolda (agricultural production cooperative) and is still operating today. A fire in 2013 completely destroyed the hop kiln in Apolda, which led to the erection of a modern, highly efficient hop harvesting center with leading edge technology in Stobra in 2014. The FSH 900 horizontal conveyor hop picking machine and three-phase belt dryer with automatic humidity and layer depth control ensure that the hops are dried within 5 to 6 hours depending on the variety.

Year established1991
Acreage1,300 ha arable
ProductsWinter wheat, winter barley, summer barley, winter rape, silage and grain corn, sugar beet, alfalfa, hops
Hop varieties grownMandarina Bavaria, Hallertauer Magnum, Polaris, German Saazer

Agricola Landwirtschaftliche Betriebsgesellschaft mbH


Year established1992
Acreage3,400 ha, of which 97.50 ha hops
ProductsCrop production: Winter wheat, winter barley, corn, sugar beet, hops Milk production: 500 dairy cows
Hop varieties grownNordbrauer, Hallertauer Tradition, Hallertauer Magnum, Perle, Mandarina Bavaria, Saaze

F.O.B. Kindelbrücker Feld- und Obstbau GmbH


OwnerRalf Nennewitz
Year established2002
Acreage600 ha arable farmland, of which 57.98 ha hops
ProductsWinter wheat, barley, rape, sweet cherries
Hop varieties grownHallertauer Magnum, Perle, Herkules

Gävernitzer Hopfen GmbH


OwnerC. Liebelt
Year established1991
Acreage39 ha
Hop varieties grownHallertauer Magnum, Herkules



All hop varieties grown with irrigation

OwnerKatrin and Reiner Joachim
Year established1995
Acreage90 ha
ProductsHops and cherries
Hop varieties grownPolaris, Perle, Hallertauer Tradition, Saazer, Spalter Select, Mandarina Bavaria, Hallertau Blanc, Cascade

To the farm

Hopfenanbau Regner GbR


OwnerAlfred and Marcus Regner
Year established1991
Acreage132 ha
Hop varieties grownNorthern Brewer, Magnum, Herkules, Polaris, Perle, Cascade, Callista

To the farm

Hopfenbetrieb Berthold


Hops were already being grown in Monstab in 1954. The predominantly loess type of soil is ideal for this. We have been a family run enterprise since 1992. In the course of time we have continuously perfected and refined the growing of hops. In 2010 we started growing medicinal chamomile and in 2012 we became partners of the Society of Hop Research (to test breeding lines).

OwnerChristian Berthold
Year established1992
Acreage160 ha
ProductsHops, wheat, winter rape, corn, sugar beet, medicinal chamomile, barley, woodland
Hop varieties grownSaazer, Perle conservation breeding line, Magnum, Herkules, Polaris, Cascade, Hallertauer Blanc, Amarillo, various breeding lines

Hopfengut Lautitz


The Hopfengut Lautitz is a medium-sized, privately run enterprise situated in the heart of the Oberlausitz region and is specialized in the growing of hops. With passion, idealism and commitment our small team strives to grow aroma and bitter hops of the best quality on our good soil and thus be an ideal partner for consumers and customers.

OwnerJörg and Rita Bogensberger
Year established1956
ProductsAroma hops, bitter hops
Hop varieties grownSaazer, Nordischer Brauer, Tradition, Perle, Amarillo, Magnum, Herkules

Schloßdomäne Zepzig GmbH


The Schloßdomäne Zepzig GmbH is a small agricultural enterprise with its main focus on crop farming. The acreage is worked using conventional cultivation methods. Another line of activity is the rental of apartments and stables.

OwnerE. Mädchen
Year established1999
Acreage15 ha
ProductsWinter wheat, winter barley, winter rape, sugar beet, hops
Hop varieties grownHallertauer Magnum, Herkules, Perle, Saazer, Amarillo

Taucherwald Agrar GmbH


We are a down-to-earth agricultural enterprise in the Westlausitz. With our two lines of activity - cash crops and hop growing - we practice environmentally friendly agriculture between the three towns of Bautzen, Bischofswerda and Kamenz. We lay great store by sustaining the fertility of our productive soil. This is why our priority is cultivation with soil protection, balanced provision of nutrients through demand-based fertilization and use of plant protection measures limited to the necessary minimum. In this way we achieve sustainable production of high quality products for foodstuffs and fodder in complete harmony with nature and the environment.

OwnerPeter Eisold
Year established1991
Acreage800 ha
ProductsHops, winter rape, winter wheat, winter barley, sugar beet
Hop varieties grownSaazer, H. Magnum, Herkules, Mandarina Bavaria, Hüll Melon, Polaris, Amarillo

To the farm


Information pursuant to § 5 TMG (German Telemedia Act)::

  • Elbe Saale Hopfenpflanzerverband e.V.
  • Ahornstraße 27
  • D-06268 Querfurt
  • Germany

Represented by:

  • 1st Chairman: Jörg Kamprad
  • 2nd Chairman: Reiner Joachim
  • CEO: Andreas Kunze


Register of Associations:

  • registry court: Amtsgericht Merseburg, PSF 11, D-06201 Merseburg, Germany
  • register number: VR 628

Alternative dispute resolution bodies:

Graphic design and realization:

E-mail: technik@slideup.de

Telephone: 03644 8462678

Website: https://www.slideup.de


Liability for Contents

Pursuant to § 7, Para. 1 of the German Telemedia Act (TMG), as a service provider we are responsible under general law for our own contents on this website. Pursuant to §§ 8 through 10 of the German Telemedia Act (TMG), however, we are not responsible as service providers to monitor transferred or stored information of third parties or to research circumstances that suggest an illegal activity. Obligations for the removal or barring of the use of information in accordance with legal regulations remain unaffected. Any liability in this respect is, however, only incurred from the moment that knowledge of the specific breach of law is obtained As soon as any such breaches of law are known, we will remove the relevant contents immediately.

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Privacy Policy

We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the management of the Elbe Saale Hopfenpflanzerverband e.V.. The use of the Internet pages of the Elbe Saale Hopfenpflanzerverband e.V. is possible without any indication of personal data; however, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the Elbe Saale Hopfenpflanzerverband e.V.. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled.

As the controller, the Elbe Saale Hopfenpflanzerverband e.V. has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g. by telephone.

1. Definitions

The data protection declaration of the Elbe Saale Hopfenpflanzerverband e.V. is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used.

In this data protection declaration, we use, inter alia, the following terms:

2. Name and Address of the controller

Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:

Elbe Saale Hopfenpflanzerverband e.V.

Ahornstraße 27

06268 Querfurt


Phone: +49 173 3710040

Email: ag-querfurt@gmx.de

Website: https://www.elbe-saale-hopfen.de

3. Collection of general data and information

The website of the Elbe Saale Hopfenpflanzerverband e.V. collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

When using these general data and information, the Elbe Saale Hopfenpflanzerverband e.V. does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, the Elbe Saale Hopfenpflanzerverband e.V. analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

4. Routine erasure and blocking of personal data

The data controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

5. Rights of the data subject

6. Data protection provisions about the application and use of Facebook

On this website, the controller has integrated components of the enterprise Facebook. Facebook is a social network.

A social network is a place for social meetings on the Internet, an online community, which usually allows users to communicate with each other and interact in a virtual space. A social network may serve as a platform for the exchange of opinions and experiences, or enable the Internet community to provide personal or business-related information. Facebook allows social network users to include the creation of private profiles, upload photos, and network through friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, United States. If a person lives outside of the United States or Canada, the controller is the Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up to one of the individual pages of this Internet website, which is operated by the controller and into which a Facebook component (Facebook plug-ins) was integrated, the web browser on the information technology system of the data subject is automatically prompted to download display of the corresponding Facebook component from Facebook through the Facebook component. An overview of all the Facebook Plug-ins may be accessed under https://developers.facebook.com/docs/plugins/. During the course of this technical procedure, Facebook is made aware of what specific sub-site of our website was visited by the data subject.

If the data subject is logged in at the same time on Facebook, Facebook detects with every call-up to our website by the data subject?and for the entire duration of their stay on our Internet site?which specific sub-site of our Internet page was visited by the data subject. This information is collected through the Facebook component and associated with the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, e.g. the "Like" button, or if the data subject submits a comment, then Facebook matches this information with the personal Facebook user account of the data subject and stores the personal data.

Facebook always receives, through the Facebook component, information about a visit to our website by the data subject, whenever the data subject is logged in at the same time on Facebook during the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of information to Facebook is not desirable for the data subject, then he or she may prevent this by logging off from their Facebook account before a call-up to our website is made.

The data protection guideline published by Facebook, which is available at https://facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. In addition, it is explained there what setting options Facebook offers to protect the privacy of the data subject. In addition, different configuration options are made available to allow the elimination of data transmission to Facebook. These applications may be used by the data subject to eliminate a data transmission to Facebook.

7. Data protection provisions about the application and use of Matomo

On this website, the controller has integrated the Matomo component. Matomo is an open-source software tool for web analysis. Web analysis is the collection, gathering and evaluation of data on the behavior of visitors from Internet sites. A web analysis tool collects, inter alia, data on the website from which a data subject came to a website (so-called referrer), which pages of the website were accessed or how often and for which period of time a sub-page was viewed. A web analysis is mainly used for the optimization of a website and the cost-benefit analysis of Internet advertising.

The software is operated on the server of the controller, the data protection-sensitive log files are stored exclusively on this server.

The purpose of the Matomo component is the analysis of the visitor flows on our website. The controller uses the obtained data and information, inter alia, to evaluate the use of this website in order to compile online reports, which show the activities on our Internet pages.

Matomo sets a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, an analysis of the use of our website is enabled. With each call-up to one of the individual pages of this website, the Internet browser on the information technology system of the data subject is automatically through the Matomo component prompted to submit data for the purpose of online analysis to our server. During the course of this technical procedure, we obtain knowledge about personal information, such as the IP address of the data subject, which serves to understand the origin of visitors and clicks.

The cookie is used to store personal information, such as the access time, the location from which access was made, and the frequency of visits to our website. With each visit of our Internet pages, these personal data, including the IP address of the Internet access used by the data subject, are transferred to our server. These personal data will be stored by us. We do not forward this personal data to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the used Internet browser would also prevent Matomo from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Matomo may be deleted at any time via a web browser or other software programs.

In addition, the data subject has the possibility of objecting to a collection of data relating to a use of this Internet site that are generated by Matomo as well as the processing of these data by Matomo and the chance to preclude any such. For this, the data subject must set a "Do Not Track" option in the browser.

With each setting of the opt-out cookie, however, there is the possibility that the websites of the controller are no longer fully usable for the data subject.

Further information and the applicable data protection provisions of Matomo may be retrieved under https://matomo.org/privacy/.

8. Legal basis for the processing

Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service, the processing is based on Article 6(1) lit. b GDPR. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in the case of inquiries concerning our products or services. Is our company subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1) lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6(1) lit. d GDPR. Finally, processing operations could be based on Article 6(1) lit. f GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).

9. The legitimate interests pursued by the controller or by a third party

Where the processing of personal data is based on Article 6(1) lit. f GDPR our legitimate interest is to carry out our business in favor of the well-being of all our employees and the shareholders.

10. Period for which the personal data will be stored

The criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.

11. Provision of personal data as statutory or contractual requirement; Requirement necessary to enter into a contract; Obligation of the data subject to provide the personal data; possible consequences of failure to provide such data

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary to conclude a contract that the data subject provides us with personal data, which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company signs a contract with him or her. The non-provision of the personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact any employee. The employee clarifies to the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.

12. Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.

This Privacy Policy has been generated by the Privacy Policy Generator of the German Association for Data Protection that was developed in cooperation with Privacy Lawyers from WILDE BEUGER SOLMECKE, Cologne.


Elbe Saale Hopfenpflanzerverband e.V.

Ahornstraße 27

D-06268 Querfurt

E-mail: ag-querfurt@gmx.de

Telephone CEO Andreas Kunze: +49 160 99714072

Telephone 1st Chairman Reiner Joachim: +49 176 20254348